Benjamin Schubert

Executive summary

Zero Gravity Thinker / Digital Innovator

Personal information

Date of birth: 27 December 1979

Nationality: German

Contact: Please get in touch via LinkedIn

Work experience


Digital Solution Management, Amadeus IT Group, Stockholm (Sweden)

+ business requirement analysis and proposal of adapted IT solutions


Product Owner, White Label Crowdfunding Limited, Hamburg(Germany)/Leeds (UK)

+ Requirement analysis, conceptualization, specification and sprint management for the implementation of new processes for loan applications and lender registration and the implementation of the customer verification service DirectID.


Web & Mobile Specialist, South African Airways SOC Ltd, Johannesburg (South Africa)

+ Defining the global E-Commerce strategy at South African Airways

+ co-ordination of internal and external stakeholders

+ agile project management during the implementation of new products

+ creation of concepts, user stories and specifications

+ QA, analysis and optimization of existing products

+ competitor benchmarking

Successfully managed projects:

+ implementation of Amadeus Mobile SolutionsSouth African Airways first mobile booking engine

+ implementation of Amadeus e-Retail DX – a WCAG 2.0 compliant desktop booking engine meeting US DOT accessibility guidelines

+ implementation of a fully accessible responsive website at South African Airways meeting US DOT accessibility guidelines

+ implementation of Amadeus Ticket Changer – a tool for changing flight tickets online via Manage My Booking functionality

+ localization of into 9 languages


Online Marketing Executive / Internet Sales Executive, South African Airways SOC Ltd, Frankfurt (Germany)

+ SEM, social media, newsletters, affiliate marketing for B2C and B2B



+ budget planning

+ conceptualization, deployment, optimization and analysis of strategies for lead generation

+ co-ordination of agencies

+ conceptualization, specification, UAT and QA of new E-Commerce features for South African Airways European storefronts



+ Analytical skills, critical thinking, divergent thinking, fresh ideas, negotiation, out of the box, holistic thinking, facilitation skills

IT systems, programming languages, databases, E-Commerce, Online Marketing

+ accessibility, Atlassian JIRA, compliance, Content Management systems, E-Commerce shop systems, Google AdWords, Google Analytics, Google Webmaster Tools, HP Service Desk, HTML, MySQL (CRUD operations),  PHP, SEO, SEA, WCAG 2.0, website/interface localization, Python, MongoDB (CRUD operations, pymongo, performance, cluster administration, security)

IT project management skills

+ conceptualization, cross device testing, drafting of IT specifications, interface testing, multi-variate testing, operations management, pre-delegation testing, product development, project management, project planning, quality assurance, regression testing, usability testing, user acceptance testing

Airline specific IT systems

+ Amadeus e-Retail, Amadeus FareXpert, Amadeus GDS, Amadeus Mobile Solutions, Amadeus Ticket Changer, Amadeus Site Manager


+ Reference letter from Paul Pavlides, former HOD Digital & Alternate Sales at South African Airways

+ Presentation at the Amadeus Digital Merchandising conference, the worlds biggest conference for airline E-Commerce

+ Amadeus case study about various successful implementations I have managed


+ South African Airways Ambassador of the year award 2010/2011

+ Amadeus award for the highest growth in airline ancillary sales 2016

Interested? Contact me at LinkedIn.